In a pressure-packed workspace, the idea of “getting centered” felt unexpected – but in the case of the new PALFINGER FLM, perfectly fitting. Inspired by its middle-seat layout, we built a story that put balance, clarity, and control at the center of the launch – with a little wink of humour and just enough calm to cut through the chaos.

The launch sits under PALFINGER’s “Shift Your Perspective” idea—a campaign built on humour, professionalism, and a little bit of rule-breaking. Out of it came the big idea for this model: GET CENTERED.

In the world of logistics (where everything can feel chaotic!) operators need calm, focus, and balance. The centre seat design delivers exactly that. Everything is aligned, ergonomic, and within reach. So, we built the story around it.

It’s short, direct, and carries a wink. The line says it all: PALFINGER now offers a middle-seat TMF…while giving operators a reason to smile.