Bigger view, full coverage, and a silhouette that feels straight out of the future of helmet design. We partnered  to shape the strategy of the 6D ART-3…then created a one-off CTG to make the launch hit hard.

In a busy market, powersports brand strategy isn’t just a “nice-to-have”. It’s what turns a cool idea into something the market actually wants, trusts, and talks about. That’s where our collaboration with 6D Helmets began. 

A clear go-to-market strategy is critical when launching new motorcycle gear or protective equipment. We shaped how the ART-3 / MAX Goggle concept should be understood and positioned, including the key features that would make it feel obvious once you see it. 

Because this goggle sits somewhere between a classic goggle and a visor, the challenge wasn’t only technical. Riders know what goggles are “supposed” to look like, and this one breaks the mould. The protective gear design and development were fully driven by 6D, but our job was to help make the idea land clearly, fast, and with confidence.

For launch at AiMEXPO 2026, we created a one-off custom CTG. We leaned into a space-helmet kind of energy, mixing advanced tech cues with 6D’s distinct visual language, so the graphics matched the ambition of the concept itself. 

It’s a fiery step into a future-focused category, with the kind of visual impact that makes people look twice…and then want to try it.