Establishing a future paradigm.
Audi | E-Bike | Brand Boost
Back in 2012 the Audi E-Bike set the bar for design innovation in the e-bike class, and established a new future paradigm for mobility.
| SERVICES | Bicycle Design Prototyping |
Facing an industry in flux, designers explored ways an established automotive brand expands into new products and target markets. The brief: go beyond the car.
Integrating performance tech into a carbon-fibre frame with high rigidity, the Audi E-Bike is an ultra-agile and powerful ride. As relevant today as it was upon release, its presence poses a big question: where’s the market going to be in a decade?
Check out more of our work.
Find out what co-creation can do. Strategic and hands-on, KISKA boosts business and generates impact with brand and design. See the results for yourself.
Husqvarna E-Bicycles Mountain Cross MC6
All new. All mountain. The Husqvarna E-Bicycles Mountain Cross MC6 fulfils the brand’s “For Pioneers” promise and is its blueprint for the future.
KISKA CrossTalks: Where are we riding to?
The e-bike industry is at a crossroads. You can feel the change. From the trails to the boardroom, the paradigm shift is made clear when you’re immersed in the lifestyle.
How can a ‘brand boost’ help your business?
A total rebrand can ramp-up your brand in the eyes of your target users. And generate award-winning success. This is how HEPHA’s brand boost affected their debut at EUROBIKE 2023.